So, where do I begin?
The place is located in the south of NOSC(National Olympic Sports Centre), 1km south of the Bird’s Nest, 6km north of the Forbidden City, very close to city centre, except it’s basically a huge wasted land. The first day, it was VERY dirty, with sand and dust – and whatnot you can image in a Beijing outdoor festival. On the second day the whole place was covered with lawns, impressive, but why not one day earlier?

Hope Stage
In general, I’d say this is a quite well organized festival by Chinese standard, better than I thought. Besides the title sponsor KAMA, lots of other brands are also involved, including Mercedes, New Balance, and etc. Their own logo and brand info were also delivered to the audience very clearly.
Enough parking spaces for the audience as far as I can tell, cost RMB20 each. I heard lots of people grumbling on that. For comparison, it was free parking at this year’s Midi Festival. But the toilet situation was the best I’ve experienced. Their mobile toilets were relatively new and clean, there was no queue at all. The shops were all a bit boring and no alcohol was sold – I did saw many audiences bought their own booze though – security check was quite loose. On the other hand, police were everywhere.
Media-wise, there were two major radio channels (91.5 EasyFM of CRI and 101.8 TopFM of CNR) broadcasting live in the festival, it was first time for me to see radio broadcasting a whole music festival live. I guess it must be because of the man behind the festival – Youdai, who’s the most important real radio DJ in China, we’ve all heard his program many years ago.

the Eels on Love Stage
The second stage – Hope stage was quite small and too close to the electronic stage – more than one artists complains the heavy rhythm from the dance area, and the sound of the second stage wasn’t great. Lots of mid range frequency were missing, vocals sometimes just didn’t sound right. My source said to me all the equipment were good enough, it just the people who control the sound weren’t very professional – during some if not all performances the line array speakers were lying on the ground instead of hanging on the frame. It was really a rookie mistake but things like this happen in China.
The sound quality of the first stage - Love stage, which was much bigger than the second stage, was ok to me – until the headliner Hong Kong electric-pop star Anthony Wong appeared on stage. The sound power was suddenly cut half and vocal was completely not right. Anthony performed 4 songs in a very professional way before he had to stop (at only 8:30pm) and sing the last song with an acoustic guitar. In between the songs, he basically said they didn’t have enough time to do the sound check and he couldn’t hear any sound in his ear monitor.

Anthony Wong 黄耀明 on Love Stage
It was very confusing about what really happened after Anthony was on stage, there were many different stories during the first several hours after the show was forced to finish. Today, in summary, the sound problem is probably because 1) there was a rain in the morning and sound check time had to be reduced, 2) being a pop star for more than 25 years, this was actually Anthony’s first music festival performance, his sound crew was not familiar with the setup of a festival, the fighting for sound check, and etc. The band playing before them was the Eels, which has a much more experienced and aggressive crew. 3) the PA volume had to be cut down because of the police order, to reduce the noise. And, about the early finish, originally the concert was supposed to be finished at 10pm, and then they were forced to end the music by 9pm, and then on the day another order came from the police said they have to finish everything by 8:30pm. The official reason is the second day, 7th June, is the beginning of national higher education entrance examination, and everything should be quite. Everyone should’ve known this and solve this days, months earlier, but I guess since this is China, as an event organizer, the police uncertainty is one risk you have to take, and sometimes shit happens.
As for ticket sales, although the promoter set a rather high ticket price (advance: RMB180/day, RMB300/2day, at the door: RMB260/day), they were a LOT of ticket touts selling tickets at a incredibly low price around the entrance, on the first day you probably could buy a ticket for only RMB30, on the second day it was slight better, maybe around RMB100-150. This means there were lots of free tickets sent out, and from our source in China Ticket Online – Damai.cn – they only sold several thousand tickets. I don’t know how much sponsor money the promoter got, they must have lost loads of money that’s for sure.
My hope is the organizer could learn from this year and do a better one next year. We need a festival like this in the city. And DJ Youdai does have a good taste of music, that’s the most important thing for me.
(Don’t have time to comment on individual artists/bands for now.)
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